Concept of the show was developed by a team of professionals including creative director of Nagorny Models Management Nina Drako and stylist Olga Semenenko.The show consisted of five parts, each showcasing Conte products: tights, knitwear, lingerie, swimwear. The company presented its new jeans collection during the fashion show. The entire range of Conte Spa products is united by the «family collection» concept — presenting clothes for the whole family.»We’ve been preparing this for a long time before we presented our buyers with new images. We have worked for several years to bring everything to the level that corresponds to the Conte brand. I would like the show to become a tradition, as we are always prepared to surprise our customers» — said Sergei Glumakov, deputy director for marketing and sales of JLLC Conte Spa.The five conceptual parts of the show were accompanied with choreographic and musical performances, video projections and stage effects. The scale of the event was apparent to the guests from the very entry.The show’s director Nina Drako shared he impressions of the fashion show: «I am very glad we managed to bring to life all the ideas we had for this show. Conte has made all the necessary resources available and we could not but make it a grand show. Models’ images were developed of Conte Spadesigners and brand managers, as well as Yuliya Latushkina, Alisa Ostrovskaya, Katya German. Special attention was paid to the selection of models presented by our agency» .